Several decades ago there was the infamous “Internet boom” and now it seems we are going into the “Virtual Reality boom”. While in the beginning its uses were initially focused on gaming, VR is becoming an increasingly bigger market and it now has applications in social networking, science, and research. UX Research specifically has a lot to gain from incorporating VR into its practices. Using VR within a research setting allows the researchers to be able to put participants in a virtual space where they can be exposed to essentially anything goes beyond current limitations while keeping their participant in a safe and observable environment. This opens the doors of research to be able to accomplish a wide variety things that previously were only investigated by having participants fill out questionnaires. Now we can put participants in a virtual environment and obtain data that is as close to real world as ever before, allowing for much more in-depth collection of data.[Read More]
Datafication – Turning big data into business solutionsDatafication refers to the collective tools, technologies, and processes used to transform an organization into a data-driven enterprise. After converting processes to data, they can be tracked, monitored, and optimized. Even if data isn’t used, businesses can still acquire large amounts of data, store it, and then decide later on how they will utilize it. [Read More]
Trifecta of UXR super powers needed to excel in Ethnographic Research.
In this day and age, User Experience Researchers (UXRs) are expected to deliver actionable insights that can meet the demands of teams in agile environments. This means less time spent “in the field” collecting data and more “bite-sized takeaways” that can be quickly disseminated among cross-functional teams. These forces are juxtaposed to traditional ethnographic/exploratory research which can be incredibly valuable when done properly. Considering the financial and human capital investment of conducting in-country or observational research, UXRs and stakeholders have been forced to think critically about how they maximize their ROI (return on investment) on research.[Read More]
Bob is your typical UX’er. He designed a beautiful experience and he would have bet his career that it would work properly. He spent hours perfecting the wires, the designs, and the prototype. He even sold the idea to his colleagues and clients. He was absolutely sure that this experience was golden. Then something unexpected happened. User testing revealed that users were confused and lost within Bob’s masterpiece. He couldn’t do anything, but stand in the observation room behind the two-way mirror with his mouth wide open in shock. The time and energy he spent perfecting these designs were just thrown out the window. He now must go through the painstaking process of back tracking his designs.
About a month ago, our VP of User Research, Eugenio Santiago spoke about the topic of International UX Research at a UXPA NYC event – What We Talk About When We Talk About International Research.
During the discussion, he shared best practices and tips on how to conduct successful global research. Eugenio and his co-speaker shared research experiences spanning each continent except Antarctica – so far!![Read More]
“Looking to the future, the next big step will be for the very concept of the ‘device’ to go away.” - Sundar Pichai, Google C.E.O
In a world where we rely on screens for everything from contacting other people, taking photos or videos, to finding our way around town, it is hard to imagine a world without screens. Currently use our screens to complete the good majority of our day to day tasks. What should you know about ZeroUI? What would it be like if we could complete all these tasks without the use of screens? How would that change the user experience? More importantly, how would it change the way we interact with our technology on an everyday basis?[Read More]
Steve Foster: Key Lime Interactive’s New Director of Client Insights Means Serious Business.
We here at Key Lime Interactive LLC, are ecstatic to welcome Steve Foster to our team as the new Director of Client Insights. We’ve taken this opportunity to speak to Steve about his past experiences in UX research and how this will allow him to play a great role with us here at KLI.[Read More]
USAA Named Best Mobile Property Insurance Solution by Key Lime Interactive, Esurance Innovates with DIY Home Inspection App
In the March 31, 2017 release of Key Lime Interactive’s (KLI) bi-annual Home & Renter’s Insurance Mobile Competitive Index report, USAA ranks highest among eight of the largest property insurance companies in the U.S. in the categories of mobile site, iPhone and Android app. Maintains more than a 13% lead over nearest competitors in every category except mobile site--where 3 competitors have recently improved and narrowed USAA’s lead to just 8%.[Read More]
Minimalism is the art of using the fewest and barest essentials or elements in the arts, architecture or design to convey meaning in the simplest forms.[Read More]
TRADITIONAL UX ENGAEMENTS
Historically, companies have completed UX research in one of two ways: they hired an external UX resource, often a partner agency, to serve as the UX “department”. The agency would be responsible for completing all UX related work. Alternatively, companies kept a fresh rolodex of external UX resources, often organized by strengths or specialties, to be hired when project work was in demand; in this scenario, the agency would work on a project by project basis.
Determining which way to include UX testing in their product development lifecycle or service design tends to be directly related to the skills and availability of internal UX professionals. Scarcity in these resources leads to an evaluation of deadlines, cost, and the internal perspective of overall need for the project.