Customer Journey Map: AI Edition

January, 17 2018 | Journey Mapping, AI

Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.

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Top KLI Blog Posts of 2017

January, 03 2018 | Journey Mapping, UX, VR, Chatbots

2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer!

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Takeaways From this Year’s VRX Conference

December, 27 2017 | UX, VR, VRX

The annual VRX conference was held in San Francisco, CA on December 7 & 8 2017.  Here are a few of the major takeaways from Key Lime Interactive’s Lead Researcher and Strategist, Rick Damaso, from this year’s event. 

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The Role of UX in Conversational UI

December, 22 2017 | UX, UI, conversational UI

In collaboration with Isabel Rubenstein, Samantha Silver, Eugene Santiago and Manuel Ramirez .

UX plays a large role in the design and creation of a conversational UI, as well as the way in which users interact with and engage with it. A product using conversational UI has no chance of being successful without taking UX into account during the design process since this will determine the type of experience that the user has. It is vital to understand the context in which the UI will be used and the human on the other end of the conversation.

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Current State of Conversational UI

December, 21 2017 | UI, conversational UI

In collaboration with Steve Foster, Anthony Brown, Mindy Eng, and Shao-Yu Chen.

Part of the reason conversational UI is so successful is that it can be applied to a wide variety of platforms and industries. The applicability of conversational UI means that users of all kinds can find ease and accessibility when using engaging with these devices or carry out their day to day tasks.

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Why Conversational UI is So Successful

December, 21 2017 | UI, conversational UI

In collaboration with Alan Patrick and David Hoberman.

Conversational UI’s give the opportunity to interact with technology on a similar level than we are accustomed to interacting with people on a day to day basis.  As this technology grows, it continues to gain a stronger presence on every digital platform, and its overall usage becomes more mainstream. One of the earliest adaptors, Apple, leading the way with Siri, showed one of the various ways in which conversational UIs can be applied to a technological platform that we interact with daily. Recently, we see that chat boxes and conversational UI have become increasingly welcomed and demanded, leading to increased engagement with devices and success in a variety of ways.

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Designing a Conversational UI Experience: Conversation Basics

December, 20 2017 | Design, UI, zero ui, conversational UI

In collaboration with Levi Warvel and Mariano Rodriguez.

A lot goes into a designing a good conversational UI; it needs to have a personality, it needs to adapt, it needs to be able to engage with the user and it needs to be natural for the user to interact with. The challenge for designers is to design this UI to be as intuitive and simple as possible, but without a traditional on-screen UI. When designing a conversational UI experience, it is essential to try and capture the flow of a conversation so that the interaction between the device and the user is seamless. In order to do this, it is essential to understand the basics of human conversation.

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Conversational UIs and Hybrid Interfaces

December, 19 2017 | UI, zero ui, conversational UI, hybrid UI

In collaboration with: Andrea Bascetta, Priscilla Lim and Hannah Postings.

Life moves at a fast pace and users have increasing to-do lists of tasks they need to complete, frequently juggling multiple things at a time. As a result, it is important that their devices are able to keep up with all that the user needs them to do in today's fast paced world. Hybrid UIs -- which combine the features of graphics and command lines -- can offer a level of efficiency that conventional GUIs, or graphical user interfaces, lack. Where conventional GUIs present users with multiple pieces of information to sift through all at once, hybrid UIs can deliver smaller snippets of information at the users’ command that the user can then take action on to quickly complete their tasks.

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What is Conversational UI?

December, 08 2017 | UI, zero ui, conversational UI

We have seen the rise in popularity over conversational UI as being an essential part of the technology we use in our daily lives. From Alexa to Google Home, to Siri and Cortana, conversational UIs are popping up all around us. We know that we can ask them questions and they will respond to us; but what exactly is conversational UI?

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World Usability Day 2017

“User Experience designers and researchers can impact the course of events by creating technology, products and services that are inclusive at their core.”- WUD2017

    This past Thursday, November 9th, was the Puget Sound World Usability Day 2017 event, which focused on the theme of inclusion through user experience. This theme addressed the power of technology as a medium that brings people together and helps us to embrace our similarities. This powerful theme attracted a wide range of industry members, from Google to Amazon, to two Key Limers. This WUD 2017 was extra special for us because our amazing VP of Client Insights, Steve Foster, gave a presentation on Biometrics in UX Research.

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