Traditionally, designers have relied on a method referred to as “design thinking” when they are engaging in the creative process. Design thinking is a methodology that is often used by designers in order to solve problems and find solutions in an effective manner. Design thinking incorporates logic, strategy and systemic reasoning into the design process in order to achieve the best possible design solution for the problem at hand. It involves an organized process that helps the designer reach an end result: designers begin by empathizing with the user, defining the problem, ideating solutions, creating a prototype, testing, and finally implementation. Design thinking methodology is used to create experiences that ultimately will benefit the end user, whether that be creating a streamlined experience or allowing them to complete tasks with minimal fuss.[Read More]
State of AI by Industry
As Artificial Intelligence (AI) continues to mature, various industries have started to include it in their own growth and product strategies. The impact of AI is growing in the Automotive, Finance, and Gaming industries. Below you’ll find AI industry trends and applications and how those applications are expected to evolve in the future:[Read More]
Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms.[Read More]
Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.[Read More]
2017 was an amazing year filled with so many exciting new projects, people, knowledge, and experiences. As we move into a brand new year, it is always nice to look back on all that was accomplished in the past year to help gear up for the new one. We at Key Lime Interactive are very excited to see all that 2018 has to offer![Read More]
The annual VRX conference was held in San Francisco, CA on December 7 & 8 2017. Here are a few of the major takeaways from Key Lime Interactive’s Lead Researcher and Strategist, Rick Damaso, from this year’s event.
In collaboration with Isabel Rubenstein, Samantha Silver, Eugene Santiago and Manuel Ramirez .
UX plays a large role in the design and creation of a conversational UI, as well as the way in which users interact with and engage with it. A product using conversational UI has no chance of being successful without taking UX into account during the design process since this will determine the type of experience that the user has. It is vital to understand the context in which the UI will be used and the human on the other end of the conversation.[Read More]
In collaboration with Steve Foster, Anthony Brown, Mindy Eng, and Shao-Yu Chen.
Part of the reason conversational UI is so successful is that it can be applied to a wide variety of platforms and industries. The applicability of conversational UI means that users of all kinds can find ease and accessibility when using engaging with these devices or carry out their day to day tasks.[Read More]
In collaboration with Alan Patrick and David Hoberman.
Conversational UI’s give the opportunity to interact with technology on a similar level than we are accustomed to interacting with people on a day to day basis. As this technology grows, it continues to gain a stronger presence on every digital platform, and its overall usage becomes more mainstream. One of the earliest adaptors, Apple, leading the way with Siri, showed one of the various ways in which conversational UIs can be applied to a technological platform that we interact with daily. Recently, we see that chat boxes and conversational UI have become increasingly welcomed and demanded, leading to increased engagement with devices and success in a variety of ways.[Read More]