What is Linear UX?

March, 15 2018 | UX, Linear UX

At its core, linear UX focuses on allowing a user to complete a task or a goal in a smooth, simplified process. As a result, this method ends up taking away a lot of unnecessary fillers or complications, thus making the user experience super streamlined and seamless. Overall, linear UX focuses on creating a goal-oriented user experience.

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Rise of AI and ZeroUI

March, 08 2018 | UI, zero ui, Smart Technology, AI

AI and ZeroUI are on the rise and are increasingly being used in all different kinds of industries. Part of this move is that a large part of making devices more accessible to all kinds of users is incorporating a way for them to interact with their devices in a way that does not rely on a screen (ZeroUI). It is clear that in 2018 there will be more of a focus on creating interfaceless designs in an effort to create simple, innovative and engaging user experiences.  However, looking towards the future, interfaceless designs will become more and more integrated into our daily lives. It is estimated that by the year 2020, 30% of all web browsing will be done through screenless designs and through interactions such as voice commands, gestures and eye tracking (Gartner https://www.gartner.com/).

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Machine Learning or Articial Intelligence?

March, 02 2018 | AI, ML

"Where machine learning is reactive, artificial learning is proactive." - Jeff Catlin

Machine Learning (ML) and Artificial Intelligence (AI) are two words that are being used a lot right now in the technological world, and will probably only continued to be used more and more. Often time these words are used interchangeably, or used together, which causes their distinct meanings to become fuzzy and unclear. Machine Learning and Artificial Intelligence, while can be used together, are ultimately two distinct concepts. This article explores the difference between the two terms and why this difference is important to remember.

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Role of UX in AI

March, 02 2018 | Technology, AI, AR

As Artificial Intelligence continues to evolve, it is important we look at the role of UX in AI. How can we anticipate the types of user challenges that may occur, and how can we try to mitigate those?

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Accessibility in UX Design

February, 22 2018 | UX, Design

Recently, technological developments have been focusing on implementing features such as AI, conversational UI and other forms that help make technology more accessible and user friendly to a wide range of audiences. When people think of accessibility, the notion of disability comes to mind. While there are users that are disabled, accessibility in UX refers to making sure that a design can be accessible to any user at any time and anywhere.

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"Voice First" AI

February, 16 2018 | Technology, AI, AR

    A ‘Voice First’ UI allows users to navigate through the UI using their own voice as the primary input method. It ushers in a new era of technology - moving away from using only the traditional screen, and blends in the use of voice recognition.  

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Design Thinking vs. Design Feeling

February, 15 2018 | Design, UI

          Traditionally, designers have relied on a method referred to as “design thinking” when they are engaging in the creative process. Design thinking is a methodology that is often used by designers in order to solve problems and find solutions in an effective manner. Design thinking incorporates logic, strategy and systemic reasoning into the design process in order to achieve the best possible design solution for the problem at hand. It involves an organized process that helps the designer reach an end result: designers begin by empathizing with the user, defining the problem, ideating solutions, creating a prototype, testing, and finally implementation.  Design thinking methodology is used to create experiences that ultimately will benefit the end user, whether that be creating a streamlined experience or allowing them to complete tasks with minimal fuss.

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The State of AI by Industry

February, 14 2018 | Technology, AI, AR


State of AI by Industry

As Artificial Intelligence (AI) continues to mature, various industries have started to include it in their own growth and product strategies. The impact of AI is growing in the Automotive, Finance, and Gaming industries. Below you’ll find AI industry trends and applications and how those applications are expected to evolve in the future:

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AR, Art, and Snapchat

February, 08 2018 | Innovative Thinking, Millennials, Technology, AR

       Augmented reality (AR) consists of a “live” view of the real world that has aspects of it that are “augmented” by a computer-generated input such as a sound, video, graphics, haptic feedback or GPS data. Augmented reality is beginning to make its way into mainstream platforms, such as Snapchat. As AR has been increasing in both its popularity and usage, we are now seeing the ways in which it can be used in a variety of different ways and platforms.

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Customer Journey Map: AI Edition

January, 17 2018 | Journey Mapping, AI

Over the last year, smart assistants like the Amazon Echo and Google Home have become some of the top tech devices. The evolution from early voice assistants, only capable of simple commands, to multi-featured smart assistants has attracted a wider audience. As these constantly-learning smart AIs are becoming more deeply integrated into our world, it is important for our research team to know and understand the average customer journey; from when they unbox the device to usage.

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