KLI's Competitive Benchmark Study: Cruise Edition

By Kelly Nercess

Cruise-Ship-Image

The cruise industry is buzzing in anticipation of KLI’s two unique Competitive Benchmark Studies set to be released this summer. Each study provides an apples-to-apples comparison of the top cruise line site within two different industry segments. These reports extend beyond a traditional index report in that KLI researchers truly examine and analyze the user experience through a multi-faceted research approach combining quantitative, qualitative and behavioral data.

Thousands of users will perform a customized series of tasks on the websites of Azamara Club Cruises, Carnival, Celebrity, Crystal Cruises, Cunard, Disney Cruise Line, Holland America, Norwegian, Oceania Cruises, Princess, Regent Seven Seas Cruises, Royal Caribbean, Seabourn, Silversea, and Windstar Cruises. For information about this report, inquiries about KLI’s Competitive Research Reports in general or to request that KLI explore the possibility of running a similar series for your industry please contact us.

 

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