Rick Damaso

Recent Posts

Three Superpowers that Make Up a Great Ethnographic Researcher

April, 19 2017 | Ethnography

Trifecta of UXR super powers needed to excel in Ethnographic Research.  

 

In this day and age, User Experience Researchers (UXRs) are expected to deliver actionable insights that can meet the demands of teams in agile environments. This means less time spent “in the field” collecting data and more “bite-sized takeaways” that can be quickly disseminated among cross-functional teams. These forces are juxtaposed to traditional ethnographic/exploratory research which can be incredibly valuable when done properly. Considering the financial and human capital investment of conducting in-country or observational research, UXRs and stakeholders have been forced to think critically about how they maximize their ROI (return on investment) on research.

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3 Ways to Incorporate Personas Into Every Department at your Company

August, 26 2016 | Behavioral Personas, UX, Tips & Tricks

For User Experience (UX) professionals, and teams who incorporate UX insights into their operations, the benefits of developing behavioral personas are unquestionable. However, in many organizations the value of personas is often lost among teams who don’t regularly utilize this type of primary research. So, how can you help evangelize the value of persona development within your organization and get the buy-in you need from different departments?

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How to Choose the Right Note Taking Tool

Using the right tool in any job is a critical component to success. Anyone conducting UX research should carefully consider which note taking tool they should use for a particular project.  

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What’s Your Excuse for Not Testing Your User Experience?

“I don’t have the time.” “I don’t have the budget.” Stop me if you’ve heard any of these —or used them yourself— as reasons not to consider user testing.   

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You Built Behavioral Personas, Now What?

January, 29 2016 | Strategy, Behavioral Personas, UX Maturity, UX

Nature vs. Nurture when creating Actionable Personas

The web is seemingly flooded with companies describing their secret sauce for creating behavioral personas and how they can build them better than others. But, honestly, building personas is not even the hardest part. After working on multiple international & domestic persona projects for Fortune 1000 clients, it’s evident that the real journey begins when our clients inevitably ask the question, “Ok, we’ve got these personas, now what?”

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Recap: Lean UX Conference 2015


Let’s face it. We have become a “Google it” society. We can answer almost any question in .00012 seconds (according to Google’s search results page) and get a pretty accurate response. So, before attending the LeanUX15 conference in Brooklyn, NY, I wondered what would Google’s response be for UX’s impact on modern day Systems Development Life Cycles (SDLCs)? Was it even possible to wrap terms like DevOps, Kanban, Lean or Agile into a neat package with a UX bow on top?

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Do You Love Your Job?

Love your job? Chances are if you work in UX, you do.

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A Ninja and a Novice Walk Into UXPA 2014….

I recently had the opportunity to represent Key Lime Interactive at the UXPA 2014 Conference in London. This was my first official conference representing Key Lime so I was a little apprehensive. I wanted to impress my bosses and contribute in any way I could. As the new kid on the block I was feeling more than a little responsible for the trust and financial investment in my attendance. Adding to this self-imposed pressure was the fact that I was traveling with a UXPA veteran, self-proclaimed user experience Ninja and VP of Research, Eugenio Santiago. (You can follow him at @TheLimeNinja).

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