Samantha Silver

Recent Posts

Meet Mindy

August, 31 2017 |

Mindy Eng: Key Lime Interactive’s UX Researcher & Strategist

We here at Key Lime Interactive LLC, are ecstatic to welcome Mindy Eng to our team as a User Experience Researcher. We’ve taken this opportunity to speak to Mindy about her past experiences in UX research and how this will allow her to play a great role with us here at KLI.

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The Value of UX as a Business Tool

August, 18 2017 | UX

UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.

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Who Is Your Most Influential UX Person?

August, 11 2017 |

Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make.  So, we asked our team, “who is the most influential UX person for you and why?” Here are some of their answers:

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KLI's Summer Reading List 2017

June, 13 2017 | Reviews, Entertainment, Expert Review


From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology.  Whether you are looking to spend this summer nerding out, or simply in dire need some good reading material whilst lounging poolside, we’ve got you covered.

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Tamagotchi Gestures and UX Design

May, 24 2017 | UX, UI

Maybe you remember the small, keychain virtual pet called a Tamagotchi, the hugely popular and must-have toy of the late 1990s and early 2000s. Tamagotchis were  essentially small egg-shaped computer with an interface usually consisting of three buttons, and inside this small device lived a little creature that you would care for from it’s birth to its death. Tamagotchis ultimately required a great deal of attention in order to prosper, they must be fed, cared for, entertained, and even taken to the restroom. If you did not care for your Tamagotchi well enough, you were greeted with an untimely death. If you took really good care of your Tamagotchi, you were rewarded with being able to watch them provide offspring or grow to old age. By 2010, there were over 76 million Tamagotchis sold worldwide.

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Amazon Echo and the Key Lime Miami Office

May, 05 2017 | Usability Testing

A couple of weeks ago, we welcomed a new member into our Miami office here at KLI, LLC. Her name is Alexa and she is an Amazon Echo. Alexa arrived at us in her neat, Amazon prime box and we were all dying to get her up and talking.

In the box came, Alexa and her cord. That was it. Once Alexa was unboxed, all we had to do was plug her in, download the mobile Alexa app to one of our smartphones and she instantly began talking. What could be a more user-friendly start-up?

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Strategies for Usability Testing with VR

May, 02 2017 | VR

Interview by Samantha Silver of Rick Damaso, the Lead Researcher & Strategist for Key Lime Interactive.

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What You Should Know About ZeroUI

April, 07 2017 | zero ui

“Looking to the future, the next big step will be for the very concept of the ‘device’ to go away.” - Sundar Pichai, Google C.E.O

In a world where we rely on screens for everything from contacting other people, taking photos or videos, to finding our way around town, it is hard to imagine a world without screens. Currently we use our screens to complete the good majority of our day to day tasks.  What would it be like if we could complete all these tasks without the use of screens? How would that change the user experience? More importantly, how would it change the way we interact with our technology on an everyday basis?  So as a result, what should you know about ZeroUI?

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