Auto Insurance Mobile Competitive Landscape Webinar on May 19th 2pm

By Jennifer Knodler

Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?

KLI compared State Farm, Allstate, GEICO and Progressive and their respective mobile sites and applications in a mobile competitive review study. Each property (mobile site, iPhone App, Android App) was compared against a list of standard auto insurance tasks to assess their capabilities and features.

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Auto Insurance Web Usability Study

 

So what does the auto insurance mobile competitive landscape look like? Here is the detailed report about how each company ranks and who produces the best mobile experience to date:

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