Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?
KLI compared State Farm, Allstate, GEICO and Progressive and their respective mobile sites and applications in a mobile competitive review study. Each property (mobile site, iPhone App, Android App) was compared against a list of standard auto insurance tasks to assess their capabilities and features.
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So what does the auto insurance mobile competitive landscape look like? Here is the detailed report about how each company ranks and who produces the best mobile experience to date: