Smart Technology in Our Daily Lives

The Internet of Things allows our environment to adapt to us so we can better engage, learn, and live within it. Now and tomorrow, we continue to prioritize connections; connecting with your home, with your body, with your city in new ways. LIttle by little making smart technology in our daily lives prevalent.

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What is the Value of UX as a Business Tool

August, 18 2017 | UX

UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.

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Who Is Your Most Influential UX Person?

August, 11 2017 | UX

Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make.  So, we asked our team, “who is your most influential UX person and why?” Here are some of their answers:

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KLI's Summer Reading List 2017

June, 13 2017 | Reviews, Entertainment, Expert Review


From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology.  Whether you are looking to spend this summer nerding out, or simply in dire need of some good summer reading list whilst lounging poolside, we’ve got you covered.

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How to Create Trust Through Digital Design

June, 05 2017 | Design

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” ― Stephen R. Covey

With the ever-increasing number of data breaches, identity theft, and hacked websites, customers are increasingly leery of signing up for web services, wondering if they’ll get spam or worse, if the personal information they share is safe. How can companies design their websites and apps to foster trust with wary customers? Designing for trust extends beyond the user interface to encompass process, policy, product, content and presentation in order to create an experience that the user is confident and comfortable with.

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What is Agile?

June, 02 2017 |

Agile is often times used as a label to describe a process or a strategy, this is incorrect and is misleading, instead Agile is a set of values and principles meant to help guide decision making. Agile started in 2001 when a group of software developers created “The Manifesto for Agile Software Development”(http://agilemanifesto.org).

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Why You Should Use Eye Tracking For Website Optimization

May, 31 2017 | Eye Tracking

Eye tracking data delivers valuable insights on how your website visitors interact with the page– how long does it take them to discover a specific feature or product on your site, which kind of information they ignore or miss, what your visitors look at and how much time they spend looking at it.

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Tamagotchi Gestures and UX Design

May, 24 2017 | UX, UI

Maybe you remember the small, keychain virtual pet called a Tamagotchi, the hugely popular and must-have toy of the late 1990s and early 2000s. Tamagotchis were  essentially small egg-shaped computer with an interface usually consisting of three buttons, and inside this small device lived a little creature that you would care for from it’s birth to its death. Tamagotchis ultimately required a great deal of attention in order to prosper, they must be fed, cared for, entertained, and even taken to the restroom. If you did not care for your Tamagotchi well enough, you were greeted with an untimely death. If you took really good care of your Tamagotchi, you were rewarded with being able to watch them provide offspring or grow to old age. By 2010, there were over 76 million Tamagotchis sold worldwide.

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What Does Responsive and Adaptive Design Mean?

Times have changed in the world of UX since I first started in this industry. I designed and developed websites for only desktop views, and there was a standard content container size at that time. As a result, designing was much easier. If I placed a button on the screen it would stay that way on all devices, I didn’t have to worry about it moving. The only time I had to account for multiple scenarios was when it depended on the user’s internet browser. This all changed when Apple released the iPhone. We were all forced to break out of our rigid thinking in regards to designing and developing web pages. Now we had to design pages in a way that could respond, transform and adapt, seamlessly to any device.

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Four Key UX Best Practices for Chatbots

May, 16 2017 | Usability Testing, Chatbots

What are chatbots?

Chatbots are AI-controlled assistants that work through conversation in a typical chat flow that users have become accustomed to. Some work through existing chat applications like Facebook Messenger, while others are standalone apps for your mobile device. Chatbots work in a conversational manner, but often include programmed response suggestions for the user to remove the possibility of misinterpreting information. I dove headfirst into some of the current chatbot apps and tested out some of their features to find examples of good user experience principles and came up with these four key UX best practices for utilizing Chatbots.

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