Top 5 Usability Mistakes in To-Go Ordering

To-go ordering has been around since the first caveman hollered to his neighbor that he was coming over to eat, but things have gotten more complicated in the last 50,000 years. Instead of asking for the flank or rib-eye of the woolly mammoth, now we’re thinking about geolocation, Apple Pay, and an awesome UI. Read on to hear about the top 5 usability mistakes in to-go ordering sites, and how to avoid making them in your app.

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Making Fast Food Faster

When it comes to fast food, speed isn’t all that matters – but it making fast food faster certainly helps. Some people have favorite brands, and would never go to Burger King if they could get McDonald’s, or vice versa. But with all things equal, the most efficient or convenient option will often be the winner. Recently, we covered a trend in fast food apps where companies are allowing users to customize and place orders directly from their app, addressing this customer desire for efficiency. We dissected the act of customizing orders on four major apps to tease out how the user interfaces were serving customer needs. One company we did not cover is White Castle, whose most recent update came after our publication, but has gained our attention as something special.

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A Consumer Journey: Samsung Gear Neo

A Consumer Journey: Samsung Gear Neo. The Apple Watch, released this past Spring, has caused companies to pay close attention to the quickly evolving wearable space. Consumers are looking to see if there is a tipping point for widespread adoption in the near future and they’re interested in staying ahead of it; preparing apps that are especially suited for Apple Store or Android Wear.

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Mobile Payment Compatibility - Round 2

In part two of our series on mobile payments, Phil and Kathleen review a few exciting mobile payment options and talk about the near future of mobile payment technology.

Phil: In part one, Kathleen and I field tested the PayPal and Google Wallet apps, two popular forms of mobile payments. However, there are a few up and coming forms of payment that take a different approach to the process.

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Mobile Payment Compatibility at Festivals - Round 1

After a challenging experience with mobile payments at a New York music festival, our researchers decided to get together and assess two of the leading mobile payment options currently on the market. In Part One of this two-part series, we field test PayPal and Google Wallet apps on both iPhone and Android smartphones. Next month, we’ll review the mobile payment landscape and share some interesting new developments.

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Android OS Conformance: How Many Apps are Getting it Wrong?

July, 10 2013 | Android, Mobile, App Development, UX
Android is now the number one Mobile platform worldwide and as a result we’re seeing an increased interest among our clients in how to compete in the global application marketplace. Google Play, formerly the Android Marketplace has become the competitive hot spot for installations onto mobile devices and tablets, yet; somehow, a number of apps/app developers are getting it wrong! We’ve noted that a number of players have yet to adhere to the defined Android OS development guidelines. Let’s take a look at a few examples where a clear understanding of guidelines would improve the usability of a provided app.
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