Last month our CEO and Founder, Ania Rodriguez, joined the South Florida Interactive Marketing Association to discuss "Optimizing User Experience for Conversion". She joined other panelists from Ion Interactive and HiConversion. Top takeaways from the event:[Read More]
In part two of our series on mobile payments, Phil and Kathleen review a few exciting mobile payment options and talk about the near future of mobile payment technology.
Phil: In part one, Kathleen and I field tested the PayPal and Google Wallet apps, two popular forms of mobile payments. However, there are a few up and coming forms of payment that take a different approach to the process.[Read More]
A few years ago Apple taught us that “there's an app for that.” As apps have grown more and more pervasive in our society, we’ve learned a lot about them here at KLI. We've discovered that while people like the convenience of apps, there is a limit to how many they will keep or use. Now that a mobile site can be comparable (if not better) in scope and abilities, it’s much tougher to convince a user to download an app. Just like traditional B2C arrangements, political candidates have one goal in mind with their marketing/PR efforts: drive engagement and ultimately win top of mind placement with their constituents.[Read More]