Design Thinking vs. Design Feeling

February, 15 2018 | Design, UI

          Traditionally, designers have relied on a method referred to as “design thinking” when they are engaging in the creative process. Design thinking is a methodology that is often used by designers in order to solve problems and find solutions in an effective manner. Design thinking incorporates logic, strategy and systemic reasoning into the design process in order to achieve the best possible design solution for the problem at hand. It involves an organized process that helps the designer reach an end result: designers begin by empathizing with the user, defining the problem, ideating solutions, creating a prototype, testing, and finally implementation.  Design thinking methodology is used to create experiences that ultimately will benefit the end user, whether that be creating a streamlined experience or allowing them to complete tasks with minimal fuss.

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Designing a Conversational UI Experience: Conversation Basics

December, 20 2017 | Design, UI, zero ui, Conversational UI

In collaboration with Levi Warvel and Mariano Rodriguez.

A lot goes into a designing a good conversational UI; it needs to have a personality, it needs to adapt, it needs to be able to engage with the user and it needs to be natural for the user to interact with. The challenge for designers is to design this UI to be as intuitive and simple as possible, but without a traditional on-screen UI. When designing a conversational UI experience, it is essential to try and capture the flow of a conversation so that the interaction between the device and the user is seamless. In order to do this, it is essential to understand the basics of human conversation.

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How Biometrics Help Designers Design Better

In collaboration with Mariano Rodriguez.

Designers are usually creating, iterating, and updating their work in a type of vacuum. They rely on best practices, current experiences, their personal opinion, and if they are lucky enough, they have some user feedback to help guide their design. When the issues with a design go further than what one can simply see, it is important to take advantage of tools outside of design. Traditionally Biometrics is only seen as a way to get data on users, it is seen as not creative and as a result, not usually used by designers. Biometrics provides data such as eye tracking, facial muscle activity, skin responses, and heart rate which can all be used and combined by designers to gain insight on their users and find pain points that they can improve through design.

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What to Consider When Designing a Biometric Study

In collaboration with Hannah Postings.

Biometrics can be a valuable addition to most research protocols, providing support for effects observed in both performance-based and self-reported data. Such metrics are unique because they provide insight into the autonomic biological processes of a user, often reflecting an implicit change to their cognitive state. Although this insight is often valuable, planning for any physiologically-based research protocol should include careful consideration of both the research plan and interpretation of data. The question is: What to consider when designing a biometric study?

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How to Create Trust Through Digital Design

June, 05 2017 | Design

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” ― Stephen R. Covey

With the ever-increasing number of data breaches, identity theft, and hacked websites, customers are increasingly leery of signing up for web services, wondering if they’ll get spam or worse, if the personal information they share is safe. How can companies design their websites and apps to foster trust with wary customers? Designing for trust extends beyond the user interface to encompass process, policy, product, content and presentation in order to create an experience that the user is confident and comfortable with.

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What Does Responsive and Adaptive Design Mean?

Times have changed in the world of UX since I first started in this industry. I designed and developed websites for only desktop views, and there was a standard content container size at that time. As a result, designing was much easier. If I placed a button on the screen it would stay that way on all devices, I didn’t have to worry about it moving. The only time I had to account for multiple scenarios was when it depended on the user’s internet browser. This all changed when Apple released the iPhone. We were all forced to break out of our rigid thinking in regards to designing and developing web pages. Now we had to design pages in a way that could respond, transform and adapt, seamlessly to any device.

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Card Sort for Information Architecture Redesign

 Do you think or know that navigating your website is less than ideal for your site visitors? If so, your Information Architecture (IA) may require a revamp. One of the most widely used research methods to uncover the answer is card sorting.

What is a Card Sort?

Card sorting is a popular technique (generative method) that can help you gain insights into how your users/site visitors think about the organization of your online content; it helps you understand their mental model. This research method can be conducted in-person (offline) or using an online tool. My colleague, Andrew Schall, our Director of User Research, wrote an article on the pros/cons of these two different data collection methods and when to use them.

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KLI UX Design Services for Agile Development

October, 05 2016 | Usability Testing, UX, Design

 BRIEF HISTORY Once upon a time, Key Lime Interactive (KLI) focused solely on the research aspect of user experience, providing an unbiased perspective of user requirements. Our team of researchers customized, developed, and patented new ways to uncover the hidden drivers that transform user satisfaction into brand acclamation.

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Outstanding UX Research Naturally Leads Us to UX Design

September, 15 2016 | News, UX, Limelight, Design

When you look to your left and you’re seated beside a driven tech visionary and to your right sits a graceful, yet glaringly classic overachiever, it’s safe to say that you have to get used to rule bending and change.

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Incorporating a UX Strategy Into Your Business

July, 14 2016 | Strategy, UX, Design

Recently, I picked up a book by Jamie Levy, titled UX Strategy: How to Devise Innovative Digital Products that People Want. I began reading it this past weekend and was very impressed with several aspects of the book, including a unique way to look at UX design – the 4-tenets of UX Strategy. User Experience is a buzz-word these days and can mean a variety of things; however, when designing digital experiences UX must remain central to all designed systems.

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