How to Create Trust Through Digital Design

June, 05 2017 | Design

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.” ― Stephen R. Covey

With the ever-increasing number of data breaches, identity theft, and hacked websites, customers are increasingly leery of signing up for web services, wondering if they’ll get spam or worse, if the personal information they share is safe. How can companies design their websites and apps to foster trust with wary customers? Designing for trust extends beyond the user interface to encompass process, policy, product, content and presentation in order to create an experience that the user is confident and comfortable with.

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What Does Responsive and Adaptive Design Mean?

Times have changed in the world of UX since I first started in this industry. I designed and developed websites for only desktop views, and there was a standard content container size at that time. As a result, designing was much easier. If I placed a button on the screen it would stay that way on all devices, I didn’t have to worry about it moving. The only time I had to account for multiple scenarios was when it depended on the user’s internet browser. This all changed when Apple released the iPhone. We were all forced to break out of our rigid thinking in regards to designing and developing web pages. Now we had to design pages in a way that could respond, transform and adapt, seamlessly to any device.

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Card Sort for Information Architecture Redesign

 Do you think or know that navigating your website is less than ideal for your site visitors? If so, your Information Architecture (IA) may require a revamp. One of the most widely used research methods to uncover the answer is card sorting.

What is a Card Sort?

Card sorting is a popular technique (generative method) that can help you gain insights into how your users/site visitors think about the organization of your online content; it helps you understand their mental model. This research method can be conducted in-person (offline) or using an online tool. My colleague, Andrew Schall, our Director of User Research, wrote an article on the pros/cons of these two different data collection methods and when to use them.

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KLI UX Design Services for Agile Development

October, 05 2016 | Usability Testing, UX, Design

 BRIEF HISTORY Once upon a time, Key Lime Interactive (KLI) focused solely on the research aspect of user experience, providing an unbiased perspective of user requirements. Our team of researchers customized, developed, and patented new ways to uncover the hidden drivers that transform user satisfaction into brand acclamation.

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Outstanding UX Research Naturally Leads Us to UX Design

September, 15 2016 | News, UX, Limelight, Design

When you look to your left and you’re seated beside a driven tech visionary and to your right sits a graceful, yet glaringly classic overachiever, it’s safe to say that you have to get used to rule bending and change.

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Incorporating a UX Strategy Into Your Business

July, 14 2016 | Strategy, UX, Design

Recently, I picked up a book by Jamie Levy, titled UX Strategy: How to Devise Innovative Digital Products that People Want. I began reading it this past weekend and was very impressed with several aspects of the book, including a unique way to look at UX design – the 4-tenets of UX Strategy. User Experience is a buzz-word these days and can mean a variety of things; however, when designing digital experiences UX must remain central to all designed systems.

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Participatory Design: Part 3 - Get Participants Involved!

This is the third in a series of blog articles around Participatory Design. In the first article, I introduced the concept of Participatory Design (PD) and Human-Centered Design (HCD) processes PD encompasses. In the second article, we discussed the first step in a solid PD workflow: Recruiting. In this installment, we discuss the components of a PD session and how to uncover findings and get participants involved!

Participatory Design: Part 3 - Get Participants Involved

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A Brief History of Human-Computer Interaction

Recently, I was asked to present a brief overview of the history of Human-Computer Interaction, or HCI. When I first started studying in the field of HCI, I could not locate any succinct overviews of the field, and I still can not, so I decided to turn my presentation into a blog post, I hope you find it helpful.

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Is 5 Users for Early Usability Research Enough? It’s About Iterative Design!

December, 16 2015 | Usability Testing, UX, Design, Tips & Tricks

Before we dive into a discussion regarding the population size needed for usability research, we need to make one thing clear - lot’s of people have written about this exact question. Nielsen, Lewis, Sauro, Krug, the list goes on. As I was doing research for my first mobile design project out of college, I was struck by the variation amongst these usability thought leaders. However, the more I read, the more I sided with Jacob Nielsen and the concept of iterative testing.

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The Usability of Athletic Footwear

December, 14 2015 | Usability Testing, Reviews, Retail, Wearables, UX, Design, CX

To lace or not to lace, that is the question. Well, lucky for you, I have the answer.

First, I’d like to discuss how one would approach the usability of something such as athletic footwear. Then, I’ll share an actual personal experience of mine that validates the process, a success story of my own if you will.

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