From VR (virtual reality), AR (augmented reality), UI (user interface), to the future and beyond, we have compiled a list of some worthwhile reads regarding the field of UX and technology. Whether you are looking to spend this summer nerding out, or simply in dire need some good reading material whilst lounging poolside, we’ve got you covered.
The Gaming Analytics Summit held in San Francisco brought together a nice crowd of headliner video games such as Minecraft, Call of Duty, Destiny, Angry Birds, and Candy Crush. In attendance were the big gaming giants such as Sony PlayStation, Xbox, Activision, and Electronic Arts. Being an avid gamer and data analyst made this conference extremely informative. The topics ranged from in-game analytics to building a company structure that best handles big data. My focus at this conference was to see how the user’s voice was being heard in the video game development pipeline. Qualitative interviews meant very little to this group who focus more on big data and analytics, but some companies set themselves apart by emphasizing the importance of the user in maximizing their earning potential.[Read More]
In one of those rare and fine occurrences where work and play intersect, I found myself at the Games User Research Summit at the Sony Computer Entertainment facility in San Mateo on March 3rd, 2015. I had heard about the conference from another usability professional, and thought it would be interesting to see how usability practices are applied by professionals in the video gaming industry. Although we live in an age of specialization, I find that it’s important to step back from time to time and look at things from a different angle. What unique challenges are faced by usability professionals in video gaming? How do they approach similar tasks, like recruiting representative candidates and designing a product on a rapid time scale? These were the questions I wanted to answer, and a few of the talks that I attended shed light on these key topics.[Read More]
A few years ago Apple taught us that “there's an app for that.” As apps have grown more and more pervasive in our society, we’ve learned a lot about them here at KLI. We've discovered that while people like the convenience of apps, there is a limit to how many they will keep or use. Now that a mobile site can be comparable (if not better) in scope and abilities, it’s much tougher to convince a user to download an app. Just like traditional B2C arrangements, political candidates have one goal in mind with their marketing/PR efforts: drive engagement and ultimately win top of mind placement with their constituents.[Read More]
I recently had the opportunity to attend the Tribeca Film Institute’s Interactive Day, where filmmakers, game designers, and visual artists from all around the world gathered to discuss the future of storytelling in our digital age. One of the biggest shifts in recent years is the significantly increased visibility of the audience. Here at KLI, we’ve always known that audience response is critical to the success of the project, but with this increased means of communication the audience is making their presence felt more and more. A few years ago, Twitter live-feeds on the news or while watching major events were a novelty and now it’s commonplace. There are even entire news shows devoted to Twitter feeds.[Read More]
We can’t imagine we’re alone as we notice a dramatic change in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experience as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.[Read More]