Eye tracking often receives a bad rap for being an overly expensive and time-consuming appliance that does not add any value to user experience research. These perceptions are often based in a misunderstanding of when and how eye tracking should be used to understand user behavior. Eye tracking provides the most value to researchers when:
We are hardwired to respond to faces
Our brains are hardwired to detect and identify faces. The brain has a specific region for recognizing faces called the fusiform gyrus, or the fusiform face area. This specialized part of our brain helps us to identify faces within less than a second and to quickly distinguish one face from another. Our eyes tend to quickly locate and lock onto images of people and their faces.[Read More]
Dallas is so much more than cowboys, great BBQ, and big hair. As most know, they have a notable UX community that gets together frequently within the UXPA Dallas group. Last Thursday, we had the opportunity to attend their recent Meetup gathering hosted at Improving and give it a Key Lime Interactive splash.[Read More]
Retrofitting traditional research methods for auto UX
The vast majority of user experience research happens in a lab. Typically, researchers are evaluating a software application or website on either a computer or mobile device. This setup works well, and more or less emulates the experience that a user would have at home or work.
Wearables are fun and cool, but aren't always useful or usable
An exciting array of new smart wearable devices are available to consumers, but very few have proven to be useful enough to become a staple of our daily lives.
Our clients ask us some challenging research questions. As the global marketplace continues to mature one of the main questions asked is
Can we adjust the language on our current website to Spanish? Will the site still have the same level of usability?[Read More]
Nick Iuliucci will share research findings at the 16th Annual International Conference on Human-Computer Interaction | June 2014 - Crete, Greece
Join on June 22 in Atlanta for the annual Usability Professionals Association Conference where we will be running a session titled "Head to Head: Usability Testing With and Without Eye-tracking"[Read More]