World Usability Day 2017

“User Experience designers and researchers can impact the course of events by creating technology, products and services that are inclusive at their core.”- WUD2017

    This past Thursday, November 9th, was the Puget Sound World Usability Day 2017 event, which focused on the theme of inclusion through user experience. This theme addressed the power of technology as a medium that brings people together and helps us to embrace our similarities. This powerful theme attracted a wide range of industry members, from Google to Amazon, to two Key Limers. This WUD 2017 was extra special for us because our amazing VP of Client Insights, Steve Foster, gave a presentation on Biometrics in UX Research.

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What to Know About Global Usability

In collaboration with Mindy Eng.

Products created in the digital era are products that reach global audiences. In crafting meaningful experiences for these products, product teams need to consider both the individual and collective experiences of these products across all cultures. Global usability addresses the cultural, ethnographic, and linguistic implications of designing user-friendly products for users around the world.

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Best Practices for Conducting User Testing in Asia

With one fifth of the world’s population, China’s market is divided into Mainland China, Hong Kong, and Taiwan. Hong Kong and Taiwan are considered distinct markets within Greater China, as each have their own spoken and written language. Therefore, products looking to meet the needs of these two markets will have different creative, design, and language considerations. How these customers interact with your products or services from end-to-end can vary quite significantly between these populations and the majority that resides within Mainland China.

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5 Key Elements for Successfully Managing an International Customer Research Project

August, 05 2015 | Global Research, Strategy, Tips & Tricks

With any scenario there will be unforeseen changes that will impact a project. A key to success in project management lies in planning and mitigation of risks. These are 5 key elements for successfully managing an international customer research project:

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How Do We Get the Most Out of UX Research in New Markets

July, 07 2015 | Global Research, UXPA, ux research

Global Research study pros from Groupon, eBay, Google and Key Lime Interactive were seated on a panel at the International UXPA Conference event in San Diego in late June. They came together to share their words of wisdom for successful global user testing endeavors.

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Cultural Divergence In Website Interaction: Spanish Vs. English A Deeper Dive

Our clients ask us some challenging research questions. As the global marketplace continues to mature one of the main questions asked is

Can we adjust the language on our current website to Spanish? Will the site still have the same level of usability?

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