Card Sort for Information Architecture Redesign

 Do you think or know that navigating your website is less than ideal for your site visitors? If so, your Information Architecture (IA) may require a revamp. One of the most widely used research methods to uncover the answer is card sorting.

What is a Card Sort?

Card sorting is a popular technique (generative method) that can help you gain insights into how your users/site visitors think about the organization of your online content; it helps you understand their mental model. This research method can be conducted in-person (offline) or using an online tool. My colleague, Andrew Schall, our Director of User Research, wrote an article on the pros/cons of these two different data collection methods and when to use them.

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Is Panera Leading the Way for Restaurants With Their In-Store Experience?

More than two years ago, in April 2014, Panera announced their Panera 2.0 program. It contained a series of technological initiatives designed to allow customers to interact with Panera in new and innovative ways, including advance ordering and pick up, fast-lane kiosks to order in while dining, ordering from your table within the restaurant, and the ability to save customized orders within the restaurant. While this was slated to roll out in all stores by the end of 2017, Panera is already seeing rising stock value¹ from the initiatives in the last few months. We believe that these new developments really show that Panera is forging a new path for the customer experience in restaurants. To confirm that, we decided to take a look at some of these initiatives from a customer’s perspective, with a quick field trip to the Panera location near our Miami office.

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Top 5 Usability Mistakes in To-Go Ordering

To-go ordering has been around since the first caveman hollered to his neighbor that he was coming over to eat, but things have gotten more complicated in the last 50,000 years. Instead of asking for the flank or rib-eye of the woolly mammoth, now we’re thinking about geolocation, Apple Pay, and an awesome UI. Read on to hear about the top 5 usability mistakes in to-go ordering sites, and how to avoid making them in your app.

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IA Issues? Online Card Sorting is Not Enough.

 Understanding how your users think about the organization of content.

If your users can’t find the information that they are seeking, it might as well not be there at all. An intuitive information architecture (IA) is a core part of a user’s experience, but how do you know what would make sense to them?

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Do Alignment Diagrams Really Work?

September, 09 2014 | Strategy, UX Maturity, Journey Mapping, UX, IA, Design

Ever think about the interactions you have with a company? How each precise moment may seem tailored to your needs and catered towards the experience you are looking for? In the UX industry there is a technique used to ensure this end result and it's called alignment diagrams. I had the opportunity to read a very interesting article on the idea of alignment diagrams and how they serve a perpetual purpose among the growth of companies. Parsons Journal For Information Mapping (PJIM), written by James Kalbach & Pul Kahn, shared their discoveries on the business process and provided advice to take full advantage of each customer touch point.

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