Recap: Lean UX Conference 2015


Let’s face it. We have become a “Google it” society. We can answer almost any question in .00012 seconds (according to Google’s search results page) and get a pretty accurate response. So, before attending the LeanUX15 conference in Brooklyn, NY, I wondered what would Google’s response be for UX’s impact on modern day Systems Development Life Cycles (SDLCs)? Was it even possible to wrap terms like DevOps, Kanban, Lean or Agile into a neat package with a UX bow on top?

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ESPN Revamps Their Web Design - Data Driven or Data Informed?

For all you sports fans I'm sure you've seen and formed an opinion about the new ESPN responsive website. Most of the comments I've seen have been negative. In fact, most site visitors who have expressed their dislike for the redesigned site have done so in a very colorful way:




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Personalization Is All The Buzz [SXSW Recap]

One of the big themes of nearly every SXSW event we attended was personalization. Even events about the Future of TV had panelists talking about supplemental apps or making sure people could watch on the devices they chose. A news discussion with Dan Rather and Dan Pfeiffer also discussed how people consume news on the platforms of their choice, like Facebook and Twitter. Customers are looking for a more personal, customized experience in the place of their choice.
Predictive technology is making big strides in making these more curated experiences accurate. Facebook’s facial recognition technology is making use of their extensive data on user tagging so they can auto-tag your photographs when you post them. This technology may be more accurate than that of law enforcement. Netflix’s House of Cards was famously made by using data to understand that a political drama starring Kevin Spacey directed by David Fincher would be popular. An important consideration with using predictive data for customer recommendations is providing said data to customers.

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Big Design Talk - Produce like Picasso, Part 2

 Last month we discussed how we could take the unique work ethic of artist Pablo Picasso and apply it to our lives. Through the five P’s of Productivity you can be well on your way to improving your potential and maximizing your strengths. These P’s include: Passion, Purpose, Proficiency, Persistence and Partnership. At the Big Design in Dallas, Brian Sullivan and J. Schuh presented a highly entertaining talk that left you feeling motivated and ready to conquer your career.

We already took a look at the first two steps, Passion and Purpose. Let’s take a deeper dive into the final three steps.

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The Truth Behind 'The Dress' That Made Headlines

A few weeks ago, many of us woke to a media firestorm surrounding the question, ‘What color is that dress, gold and white or blue and black’? While many shrugged and said, ‘who really cares’, there were those of us who thought of it as a fun and interesting discussion to follow, especially those of us who find the topic of color perception to be fascinating. While in this instance it seems that the dress patterning and differences in lighting may have both played roles in the variant dress color, we should also consider color perception. The simple fact that much of how we experience color is subjective, that is to say, that color resides within the realm of human sensation.

As it turns out, two things are certain; first, color vision is a complex topic and second, it is one that most of us don’t really think much about. Yes, we might delight in an especially lovely color or proclaim to others that of which is our favorite color but we rarely, if ever, wonder or question how it is that we ‘see’ color.

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Key Lime Interactive: Core Values, Mission and Vision Statements

February, 10 2015 | News, Strategy, Innovative Thinking, Limelight


We had the opportunity over the past couple months to better define who we are as a company and what we represent. What do we stand for? Key Lime Interactive is pleased to announce our new vision for the future and the values that def who we are at the core.

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Big Design Talk - Produce Like Picasso

Produce like Picasso

We all know Pablo Picasso and we all know he was a genius. Primarily known for his role establishing Cubism, he was also an efficient artist. He brought this discipline to each of his artistic periods including Traditional, the Blue Period, the Rose Period, his African-Influenced work, Neo-Classicalism and Surrealism. His innate talent and unstoppable drive meant that he produced an average seven new pieces of art every day. Today we have over 147,800 completed works of art from this amazing artist. At this point you may be comparing your own productivity to Picasso's his jaw dropping feat; try not to feel too bad about yourself. There was a method to his madness.

The presentation was not a Picasso art history lesson, but rather a lesson on how to apply this work ethic to your daily tasks. How can we apply Picasso to our work? Brian Sullivan and J. Schuh presented their findings on how the average worker can apply these Picasso techniques to achieve success.

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Big Design Day 1 Keynote Review: Building a Culture of Innovation with Jeff Gothelf

Author of Lean UX: Applying lean principles to improve user experience (O’Reilly 2013). - See more here.

As a first time attendee to Big Design Dallas this year I did not know what to expect. Sure, I’ve been to more that my fair share of business conferences but my comfort zone lies squarely in digital marketing.

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Green Thumb UX: The Organic Growth of Brand Ambassadors

June, 09 2014 | Strategy, Innovative Thinking, UX

Today’s last click technology model of advertising has become the bane of the users. They are flooded with various types of schemes to convince them to click on an advertisement in hopes of becoming the 1% of traffic that generates profit. If companies play their numbers correctly and have a large amount of capital to invest in high volume synthetic traffic, they will most likely see monetary results, but at what cost? Those tactics don’t give rise to the type of viral media that makes a brand demanded; positive user experiences do just that.

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