PRESS RELEASE: GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Auto Insurance Competitive Index report, GEICO ranks highest among eight of the larger auto insurance companies in the US in the categories of mobile site, iPhone, and Android app. In the past 3 years of publication of this report, GEICO has consistently been reported to be one of the 3 top performers.

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INFOGRAPHIC: Best Mobile UX Experiences in Auto Insurance

June, 23 2016 | Mobile, UX, Insurance, Infographic, Automotive

In September 2015, Key Lime Interactive concluded a biannual competitive review of the competitive landscape in the auto insurance industry while highlighting the importance of how the specific companies are meeting the needs and expectations of their target users.

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3rd Party Automotive Mobile Apps: 3 competitors, 3 dimensions

Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.

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Homeowner's and Renter's Insurance App Usage Infographic

In September 2015, Key Lime Interactive performed a survey of 500 people with homeowner's or renter's insurance. This is a highlight of our findings.

For more information on our Homeowner's and Renter's Insurance Mobile Competitive Index Report, get a full review here.

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Best Mobile UX Experiences in Auto Insurance

Key Lime Interactive (KLI) recently concluded a quarterly competitive review of the eight (8) larger auto insurance companies in the United States: Allstate, Esurance, GEICO, Liberty Mutual, Nationwide, Progressive, State Farm, and USAA. The review was conducted on each company’s respective mobile website and application. Each mobile property was assessed based on sites and apps that were available as of September 17, 2015.

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New Director of Quantitative Research Leads Competitive Initiatives

KLI couldn’t be happier to welcome Dana Bishop to our team as our new Director of Quantitative Research. Dana has been working in the field of user research for 20 years and flaunts extensive experience with a variety of research methods. Above all, Dana has perfected the art and science of creating simple, yet highly-informative large-scale online user experience research studies. Her graceful orchestration of traditional scaled questions and directed tasks for users results in detailed feedback, thoughtful analysis and poignant evidence that informs design for clients far and wide.

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Auto Insurance Web Usability Study

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State Farm Insurance Ranks First for Best Mobile Site, USAA, GEICO, and Progressive lead the for Best Mobile App

The ability to submit bill payments, view their detailed policy information, and enter detailed accident information including photos, scene details, date, etc. are reported to be the elements that mobile auto insurance property users rank most critical. Having access to a virtual insurance ID card rounds out the top tier of features desired by auto insurance customers. Companies who exhibited these features in a visually appealing, intuitive and highly useable way received the best overall scores in Key Lime Interactive’s recent report.

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Allstate Continues to Note the Needs of Hispanic Customers

Key Lime Interactive’s Mobile Insurance Report Identifies Allstate as the Only Carrier in the Top 8 to Offer Mobile Properties in Spanish

In 2009 Allstate made it clear that they were working to ensure effective communication and business practices with both the English and Spanish speaking US communities in which they offered their services. They integrated a Spanish-language national marketing campaign, complete with targeted tv spots and a Spanish website version that continued through 2010 and beyond. Today, those business goals remain unchanged and separate Allstate from their competitors. In a recent study by the marketing research and usability company Key Lime Interactive, it was reported that of the top 8 US auto insurance providers, Allstate was the only provider who offered their mobile solutions in Spanish.

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Auto Insurance Mobile Competitive Landscape Webinar on May 19th 2pm

Which insurance provider offers the most comprehensive mobile capabilities? How do they compare to their competition? Which provider shows the best understanding of how to deliver a useful and easy mobile experience?

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