When you think of the month of November what comes to mind? Yellow and orange leaves falling from trees; an abundance of turkey and mashed potatoes; and, of course, the most popular shopping day of the year. The retail industry spends all year gearing up for this major day of shopping festivities, but it doesn’t stop at just Black Friday. Cyber Monday has become a trendy retail holiday, allowing shoppers a quick and easy shopping experience without having to wrestle the crowds of people to get your hands on that TV you have been waiting for all year.[Read More]
Last month, Apple released two new iPhones, both of which represent a significant size increase over the last model. The iPhone 6 and the iPhone 6 Plus both come in gold, silver, and space gray models and with capacity of 16 GB, 64 GB, or 128 GB. Apple has improved the camera on both models, though only the 6 Plus has optical image stabilization. Battery life is increased on both, but the 6 Plus offers nearly double the battery life for calls.
Shopping, for me, has taken on a whole new form.
I've been browsing bridal registries at Pier 1 while waiting in the dentist office and purchasing new running shoes from Zappos while on the train. Lately, I've even taken the opportunity to update my home grocery delivery list on my mobile phone while cooking dinner! It’s been fantastic – more efficient shopping decisions supported by in-app reviews, free shipping offers and most importantly less time at the store…which translates to more time for other things.
We can’t imagine we’re alone as we notice a dramatic change in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experience as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.[Read More]