Top 5 Usability Mistakes in To-Go Ordering

To-go ordering has been around since the first caveman hollered to his neighbor that he was coming over to eat, but things have gotten more complicated in the last 50,000 years. Instead of asking for the flank or rib-eye of the woolly mammoth, now we’re thinking about geolocation, Apple Pay, and an awesome UI. Read on to hear about the top 5 usability mistakes in to-go ordering sites, and how to avoid making them in your app.

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Making Fast Food Faster

When it comes to fast food, speed isn’t all that matters – but it making fast food faster certainly helps. Some people have favorite brands, and would never go to Burger King if they could get McDonald’s, or vice versa. But with all things equal, the most efficient or convenient option will often be the winner. Recently, we covered a trend in fast food apps where companies are allowing users to customize and place orders directly from their app, addressing this customer desire for efficiency. We dissected the act of customizing orders on four major apps to tease out how the user interfaces were serving customer needs. One company we did not cover is White Castle, whose most recent update came after our publication, but has gained our attention as something special.

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3rd Party Automotive Mobile Apps: 3 competitors, 3 dimensions

Here at Key Lime Interactive we spend a lot of time thinking about cars. Well, not just cars specifically, but the industries that surround cars. Twice a year we study the top auto insurance mobile apps and sites for our Mobile Auto Insurance Competitive Index Report. We follow the trends in the industry, see the development of services, and we how changes in automobile features and function ripple out through the insurance industry. Because we aren’t tied to a particular company, this puts us in a unique position to be objective about the various offerings.

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A Consumer Journey: Samsung Gear Neo

A Consumer Journey: Samsung Gear Neo. The Apple Watch, released this past Spring, has caused companies to pay close attention to the quickly evolving wearable space. Consumers are looking to see if there is a tipping point for widespread adoption in the near future and they’re interested in staying ahead of it; preparing apps that are especially suited for Apple Store or Android Wear.

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A Day in The Life With an Apple Watch


I received my Apple Watch this past Thursday. I chose the space grey Apple Watch sport with the black band, which was worth the wait. It’s fairly subtle, with one person (okay, a kid!) thinking it could be a real watch. Overall, I am impressed with its performance, especially for a v1 device with limited connectivity options. Powered by my iPhone 6, even on LTE instead of wireless, there is very little lag in most apps. However, the remote app has some issues connecting to iTunes libraries. It’s fantastic as a remote for the Apple TV, but very limited and challenging to sync with my computer’s iTunes library. Here is a day in the life with an Apple Watch.

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Facts About Mobile Phones

Lets face it. We live in a society where the majority of people are glued to their mobile devices. Whether it’s texting a friend, finding an online recipe for dinner, or taking a selfie...everyone, at one point or another, is guilty of being attached to their smartphone.

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Are You Prepared For The Largest Shopping Holiday?

When you think of the month of November what comes to mind? Yellow and orange leaves falling from trees; an abundance of turkey and mashed potatoes; and, of course, the most popular shopping day of the year. The retail industry spends all year gearing up for this major day of shopping festivities, but it doesn’t stop at just Black Friday. Cyber Monday has become a trendy retail holiday, allowing shoppers a quick and easy shopping experience without having to wrestle the crowds of people to get your hands on that TV you have been waiting for all year.

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The iPhone 6 Review


Last month, Apple released two new iPhones, both of which represent a significant size increase over the last model. The iPhone 6 and the iPhone 6 Plus both come in gold, silver, and space gray models and with capacity of 16 GB, 64 GB, or 128 GB. Apple has improved the camera on both models, though only the 6 Plus has optical image stabilization. Battery life is increased on both, but the 6 Plus offers nearly double the battery life for calls.

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Mobile Payment Compatibility - Round 2

In part two of our series on mobile payments, Phil and Kathleen review a few exciting mobile payment options and talk about the near future of mobile payment technology.

Phil: In part one, Kathleen and I field tested the PayPal and Google Wallet apps, two popular forms of mobile payments. However, there are a few up and coming forms of payment that take a different approach to the process.

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Mobile Payment Compatibility at Festivals - Round 1

After a challenging experience with mobile payments at a New York music festival, our researchers decided to get together and assess two of the leading mobile payment options currently on the market. In Part One of this two-part series, we field test PayPal and Google Wallet apps on both iPhone and Android smartphones. Next month, we’ll review the mobile payment landscape and share some interesting new developments.

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