RECAP: SFIMA Panel Discussion with Key Lime Interactive

Last month our CEO and Founder, Ania Rodriguez, joined the South Florida Interactive Marketing Association to discuss "Optimizing User Experience for Conversion". She joined other panelists from Ion Interactive and HiConversion. Top takeaways from the event:

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Big Design Dallas Day 2 Recap

Overall words to describe the Big Design Conference 2014: Jam packed, smart people, memorable and, of course, Phil freaking Tippett. In case you don't know this legend by name, he's been the visual effects creative mind behind on Star Wars and Jurassic Park! Here's the highlight reel on Day 2 to close out this exciting two day conference.

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Mobile Words of Wisdom

Last month we attended the Mobile Marketing Summit in NYC. Speakers included folks from GE Healthcare, Citibank, InterContinental Hotels, Gilt Groupe and others. We walked away with new insight on how companies are shaping and preparing their mobile solutions.

It’s important for our research team to consider the business stakeholder perspective as we offer opportunities to improve tested solutions. We’ve highlighted a few points from the summit that the team is keeping in mind along with key concepts for moving solutions to the next level.

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Usability and SEO: A Holistic Approach

February, 17 2009 | Marketing, Strategy, Retail

As a usability expert with over 10 years of industry experience working on UI designs and helping large fortune 500 companies test their websites for their customer experience, I recently became intrigued if there exists the practice of combining both usability and SEO expertise to arrive at the optimal site. In simple terms, usability is the art of optimizing the ease of use of a site. By ease of use I mean that you can do what you intended to do on a site, without saying “WHAAAAT, phew this awful…later!” We all have experienced this feeling of helplessness. By SEO, I mean search engine optimization - or making your site easy to find on the web. Come on folks, unless you are a big retailer or an already known entity -- you probably are spending way too much on AdWords or other online marketing means. I know this is the case with one of my most recent customers, Praxtel Telecommunications, a telecommunications retailer focusing on fiber optics cables, patch cords, connectors and enclosures.

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