Outstanding UX Research Naturally Leads Us to UX Design

September, 15 2016 | News, UX, Limelight, Design

When you look to your left and you’re seated beside a driven tech visionary and to your right sits a graceful, yet glaringly classic overachiever, it’s safe to say that you have to get used to rule bending and change.

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PRESS RELEASE: USAA Named Best Mobile Banking Solution by Key Lime Interactive, Android Fingerprint Login Arrives

USAA Named Best Mobile Banking Solution by Key Lime Interactive, Android Fingerprint Login Arrives

In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Banking Competitive Index report, USAA ranks highest among eight of the largest retail banks in the U.S. in the categories of mobile site, iPhone, iPad, and Android app. Maintains more than a 10% lead over nearest competitors in every category.

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PRESS RELEASE: GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations

In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Auto Insurance Competitive Index report, GEICO ranks highest among eight of the larger auto insurance companies in the US in the categories of mobile site, iPhone, and Android app. In the past 3 years of publication of this report, GEICO has consistently been reported to be one of the 3 top performers.

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PRESS RELEASE: USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet

USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.

In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.

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PRESS RELEASE: Competitive Report Reveals Which Last-Minute Hotel App Ranks #1

No Reservations? No problem - Competitive Report Reveals Which Last-Minute Hotel App Ranks #1
Key Lime Interactive has expanded their Competitive Report portfolio with a new Competitive Index report for last-minute hotel apps. The report identifies which of sixteen travel industry booking agents and OTA's best meets consumers self-defined needs.

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A Day in The Life With an Apple Watch


I received my Apple Watch this past Thursday. I chose the space grey Apple Watch sport with the black band, which was worth the wait. It’s fairly subtle, with one person (okay, a kid!) thinking it could be a real watch. Overall, I am impressed with its performance, especially for a v1 device with limited connectivity options. Powered by my iPhone 6, even on LTE instead of wireless, there is very little lag in most apps. However, the remote app has some issues connecting to iTunes libraries. It’s fantastic as a remote for the Apple TV, but very limited and challenging to sync with my computer’s iTunes library. Here is a day in the life with an Apple Watch.

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PRESS RELEASE: Enterprising Women Magazine Announces 2015 Enterprising Women of the Year Award Winners

May, 28 2015 | Awards, News, Press Releases

Enterprising Women Magazine Announces
2015 Enterprising Women of The Year Award Winners
Prestigious Awards Program Recognizes World’s Top Women Entrepreneurs

RALEIGH, N.C. Feb. 9, 2015 – MonicaSmiley, publisher and CEO of Enterprising Women magazine, has announced the winners of the 2015 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Honorees will be recognized at the 13th Annual Enterprising Women of the Year Awards & Conference, Sunday, March 29 to Tuesday, March 31 at Disney’s Grand Floridian Resort & Spa in Lake Buena Vista, Florida.

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ESPN Revamps Their Web Design - Data Driven or Data Informed?

For all you sports fans I'm sure you've seen and formed an opinion about the new ESPN responsive website. Most of the comments I've seen have been negative. In fact, most site visitors who have expressed their dislike for the redesigned site have done so in a very colorful way:




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The Truth Behind 'The Dress' That Made Headlines

A few weeks ago, many of us woke to a media firestorm surrounding the question, ‘What color is that dress, gold and white or blue and black’? While many shrugged and said, ‘who really cares’, there were those of us who thought of it as a fun and interesting discussion to follow, especially those of us who find the topic of color perception to be fascinating. While in this instance it seems that the dress patterning and differences in lighting may have both played roles in the variant dress color, we should also consider color perception. The simple fact that much of how we experience color is subjective, that is to say, that color resides within the realm of human sensation.

As it turns out, two things are certain; first, color vision is a complex topic and second, it is one that most of us don’t really think much about. Yes, we might delight in an especially lovely color or proclaim to others that of which is our favorite color but we rarely, if ever, wonder or question how it is that we ‘see’ color.

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Key Lime Interactive: Core Values, Mission and Vision Statements

February, 10 2015 | News, Strategy, Innovative Thinking, Limelight


We had the opportunity over the past couple months to better define who we are as a company and what we represent. What do we stand for? Key Lime Interactive is pleased to announce our new vision for the future and the values that def who we are at the core.

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