Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.[Read More]
USAA Named Best Mobile Banking Solution by Key Lime Interactive, Android Fingerprint Login Arrives
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Banking Competitive Index report, USAA ranks highest among eight of the largest retail banks in the U.S. in the categories of mobile site, iPhone, iPad, and Android app. Maintains more than a 10% lead over nearest competitors in every category.
GEICO Named Best Mobile Auto Insurance Solution Again; Key Lime Interactive Reports Industry Trends and Innovations
In the June 30, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Auto Insurance Competitive Index report, GEICO ranks highest among eight of the larger auto insurance companies in the US in the categories of mobile site, iPhone, and Android app. In the past 3 years of publication of this report, GEICO has consistently been reported to be one of the 3 top performers.
Here at Key Lime Interactive we are constantly monitoring how consumer needs change and evolve over time. And of course, we track—with great interest—what industry leaders and innovators are doing to push technology forward, and how that influences consumer expectations, and improves the user experience.[Read More]
USAA Named Best Mobile Credit Card Solution by Key Lime Interactive for the Fourth Consecutive Time, Wells Fargo Jumps Up In Rank and Rolls Out Mobile Wallet.
In the July 31, 2016 release of Key Lime Interactive’s (KLI) bi-annual Mobile Credit Card Competitive Index report, USAA ranks highest among nine of the largest credit card issuers in the US in the categories of mobile site, iPhone and Android app. Since the very first publication of this bi-annual report in January 2015, USAA has consistently been reported to be the top performer.[Read More]
Are you interested in performing Competitive Benchmarking research for yourself or a client, but don’t know where to start?
In July 2016, Key Lime Interactive broadcasted a live webinar on Best Practices for Competitive Benchmarking. You can watch a full recording of the webinar here, or get a recap with our infographic.[Read More]
Did you know Key Lime Interactive has major, big-time, all-star Quantitative Researchers on our team? Maybe you've met them, or maybe you haven't, but here is your chance to know them better.[Read More]
With each User Research project, it’s important to take the necessary time upfront to assess which method is the best to properly answer your research questions and objectives. Here’s a quick guide to some important factors to consider when determining whether or not Quantitative Research & Analysis is the right choice for your project; as well as when and how different quantitative methodologies are suitable, and some best practices for data analysis. Here we take a look at quantitative research & analysis: when is it the best approach?
If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips that will help make your interactions with panel companies smooth, constructive, and hopefully lucrative for your company.[Read More]
Choosing the proper tool for the task is important in any profession, whether you’re a carpenter, a surgeon, or a UX Researcher. But on a tight budget or a tight schedule, it can be difficult to put aside time to research different offerings, compare pricing and capabilities, and select the right online survey tool. Luckily, at Key Lime Interactive, we’ve spent years working with some of the most popular survey tools on the market, and can help point you in the right direction. To help with this, we’ve created a flow chart that helps point businesses of all sizes in choosing the right survey tool for quantitative ux research. Before we get to the chart itself, let’s talk about a few major considerations to make prior to selecting the right tool.[Read More]