Bob is your typical UX’er. He designed a beautiful experience and he would have bet his career that it would work properly. He spent hours perfecting the wires, the designs, and the prototype. He even sold the idea to his colleagues and clients. He was absolutely sure that this experience was golden. Then something unexpected happened. User testing revealed that users were confused and lost within Bob’s masterpiece. He couldn’t do anything, but stand in the observation room behind the two-way mirror with his mouth wide open in shock. The time and energy he spent perfecting these designs were just thrown out the window. He now must go through the painstaking process of back tracking his designs.