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TRADITIONAL UX ENGAGEMENTS

Historically, companies have completed UX research in one of two ways: they hired an external UX resource, often a partner agency, to serve as the UX “department”.  The agency would then be responsible for completing all the UX related work. Alternatively, companies kept a fresh Rolodex of external UX resources, often organized by strengths or specialties, to be hired when project work was in demand; in this scenario, the agency would work on a project by project basis.

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