Strengths and Weaknesses of a True Intent Study

Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.

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5 Commonly Used Metrics in User Research

November, 10 2016 | Usability Testing, Strategy, UX, Tips & Tricks

The only way to assess whether a product enables users to achieve their intended goals is by measurement. Metrics are standardized methods of measuring aspects of user experience to establish benchmarks, and evaluate design interactions over time. Here are 5 commonly used metrics in user research explained:

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3 Tips to Get Leadership to Value UX Using Business Outcomes

A few years ago, we were working with a Fortune 500 company who staffed a few designers who thought they were Apple designers (they weren’t). The lead designer of the team designed a UI that had serious usability issues when we tested it.  Unfortunately, we’ve recognized that some UX designers resist learning from even the most constructive criticism bolstered by actual user research. We were not surprised when the first release of their mobile app received a 2 star rating.

As you might imagine, it truly was an uphill battle to move this client from level 0 on the KLI UX Maturity model (see below) where UX is unimportant to to level 4 where UX is fully integrated, but that was our goal.

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Unmoderated Online vs. Moderated Onsite Studies

 When you have a hammer, everything looks like a nail. But is that hammer the right tool for the job?

Several third-party remote usability testing suites specialize in hosting unmoderated studies, and all promise powerful insights delivered at a low-cost. The companies can quickly recruit users, then run them through usability scenarios, establish benchmarks, conduct large-scale user research and more. But just because you have such a tool at your disposal, does that mean it’s the right tool for your project? When would you want to opt for an unmoderated online test instead of moderated sessions?

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Incorporating a UX Strategy Into Your Business

July, 14 2016 | Strategy, UX, Design

Recently, I picked up a book by Jamie Levy, titled UX Strategy: How to Devise Innovative Digital Products that People Want. I began reading it this past weekend and was very impressed with several aspects of the book, including a unique way to look at UX design – the 4-tenets of UX Strategy. User Experience is a buzz-word these days and can mean a variety of things; however, when designing digital experiences UX must remain central to all designed systems.

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How We Can Leverage Virtual Reality to Gain Better Insight

New waves of excitement are flooding the industry of virtual reality (VR). Businesses of all types are discovering the influence this interactive tool is having on their user experience (UX).

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5 Tips for Working with Panel Companies in Quantitative Research

 

If you’ve done quantitative research for any length of time, there’s a good chance you’ve worked with panel companies to fill your research needs. At Key Lime Interactive, we work with many different tools and strategies depending on our client needs, and that often involves working with panel companies to help fill those quantitative studies. Over the years, we’ve learned a few best practices for this interaction that we’d like to share with the greater research community. Here are five tips for working with panel companies in quantitative research that will help make your interactions smooth, constructive, and hopefully lucrative for your company.

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Choosing the Right Survey Tool for Quantitative UX Research

Choosing the proper tool for the task is important in any profession, whether you’re a carpenter, a surgeon, or a UX Researcher. But on a tight budget or a tight schedule, it can be difficult to put aside time to research different offerings, compare pricing and capabilities, and select the right online survey tool. Luckily, at Key Lime Interactive, we’ve spent years working with some of the most popular survey tools on the market, and can help point you in the right direction. To help with this, we’ve created a flow chart that helps point businesses of all sizes in choosing the right survey tool for quantitative ux research. Before we get to the chart itself, let’s talk about a few major considerations to make prior to selecting the right tool.

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3 Tips to Activate the Innovative Side of Your Employees

Innovation is important for any growing company. Activating and rewarding creative thinkers benefits everyone. Companies aren’t growing and achieving because the employer pigeonholes employees' abilities. No, companies are experiencing success by breaking out of the dreaded 9-to-5 box and embracing greater ideas. As a user experience research firm, this is why one of Key Lime's core values is intellectual curiosity. We love to ask, “Why?” “Why not?” and “What’s next?” By blending new approaches with past experience, we are able to produce forward-thinking solutions.

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Participatory Design: Part 3 - Get Participants Involved!

This is the third in a series of blog articles around Participatory Design. In the first article, I introduced the concept of Participatory Design (PD) and Human-Centered Design (HCD) processes PD encompasses. In the second article, we discussed the first step in a solid PD workflow: Recruiting. In this installment, we discuss the components of a PD session and how to uncover findings and get participants involved!

Participatory Design: Part 3 - Get Participants Involved

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