Choosing the Right Survey Tool for Quantitative UX Research

Choosing the proper tool for the task is important in any profession, whether you’re a carpenter, a surgeon, or a UX Researcher. But on a tight budget or a tight schedule, it can be difficult to put aside time to research different offerings, compare pricing and capabilities, and select the right online survey tool. Luckily, at Key Lime Interactive, we’ve spent years working with some of the most popular survey tools on the market, and can help point you in the right direction. To help with this, we’ve created a flow chart that helps point businesses of all sizes in choosing the right survey tool for quantitative ux research. Before we get to the chart itself, let’s talk about a few major considerations to make prior to selecting the right tool.

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Survey Design Sins to Avoid

Are you a User Experience professional who uses online survey tools to deliver insights? If so, you’re in luck! For the last four years, I’ve been working extensively with various online survey tools to deliver everything from simple one-off consumer surveys, to large scale multinational Competitive Benchmarking tests. Throughout that time, I’ve had endless opportunities to experiment with different design methods and survey tools - and to make mistakes, and learn from them - so that you don’t have to. In this article, I would like to share with you some of the potential pitfalls to designing and programming these studies that you can avoid in your next survey. Proper survey design can save you countless hours of frustration when it comes time to analyze the data and deliver your report.

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