Your Environment Impacts Your Impression

Your Environment Impacts Your Impression

Often when we think of the user-centered design process and the methods used to optimize a user’s experience, we think in terms of its utility to aid in maximizing design improvements for a device’s interface, or perhaps, its physical properties. However, there are opportunities beyond this common application. If we consider that a user’s experience can be influenced by interactions that occur within a broader system or service, that your environment impacts your impression. We can also further note that the definition of an interface is the point at which two systems meet, we can then explore the possibilities of utilizing a user-centered design approach (and any number of methodologies) to assess the impact of the environment on user perceptions or experiences as they occur within that environment. To date, the results of many large studies have shown a strong relationship between the physical environment and the perceptions of its occupants. For example, when a doctor’s office waiting room was considered to be newer in appearance, had nice furnishings, artwork etc., patient’s perceived quality of care was positively influenced while their reported anxiety decreased.

[Read More]

Consumer Testing in a Mobile World

Shopping, for me, has taken on a whole new form.
I've been browsing bridal registries at Pier 1 while waiting in the dentist office and purchasing new running shoes from Zappos while on the train. Lately, I've even taken the opportunity to update my home grocery delivery list on my mobile phone while cooking dinner! It’s been fantastic – more efficient shopping decisions supported by in-app reviews, free shipping offers and most importantly less time at the store…which translates to more time for other things.

[Read More]

Engaging Your Audience: Unlocking and Optimizing Multi-Screen Opportunities

We can’t imagine we’re alone as we notice a dramatic change in the needs of our customers. It seems that rather than independently testing how users consume the lean-back broadcast experience and the lean-forward web and mobile experience as we did in the past, top brands are seeking our expertise to understand how these two mediums collide and complement one another.

[Read More]
Aaron-the-designer-needs-ux-help-quick-insights

Subscribe to our newsletter.

Search by Topic