How Biometrics Help Designers Design Better

In collaboration with Mariano Rodriguez.

Designers are usually creating, iterating, and updating their work in a type of vacuum. They rely on best practices, current experiences, their personal opinion, and if they are lucky enough, they have some user feedback to help guide their design. When the issues with a design go further than what one can simply see, it is important to take advantage of tools outside of design. Traditionally Biometrics is only seen as a way to get data on users, it is seen as not creative and as a result, not usually used by designers. Biometrics provides data such as eye tracking, facial muscle activity, skin responses, and heart rate which can all be used and combined by designers to gain insight on their users and find pain points that they can improve through design.

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What to Consider When Designing a Biometric Study

In collaboration with Hannah Postings.

Biometrics can be a valuable addition to most research protocols, providing support for effects observed in both performance-based and self-reported data. Such metrics are unique because they provide insight into the autonomic biological processes of a user, often reflecting an implicit change to their cognitive state. Although this insight is often valuable, planning for any physiologically-based research protocol should include careful consideration of both the research plan and interpretation of data. The question is: What to consider when designing a biometric study?

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What is Biometrics?

Biometrics is the technical term to describe being able to measure body movements and calculations. It operates under the idea that each individual is unique and can ultimately be measured based on their specific movements and behaviors. But what is biometrics? What are the benefits of using this new method of research?

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What is the Value of UX as a Business Tool

August, 18 2017 | UX

UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.

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Who Is Your Most Influential UX Person?

August, 11 2017 | UX

Since UX is still growing and developing, we as UXers have the privilege to watch, learn from, and even work alongside some of the most influential and just plain awesome people that are a part of this field. As a result, the UX field is extremely dynamic, constantly growing and evolving due to the impact those who work in this field can make.  So, we asked our team, “who is your most influential UX person and why?” Here are some of their answers:

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Tamagotchi Gestures and UX Design

May, 24 2017 | UX, UI

Maybe you remember the small, keychain virtual pet called a Tamagotchi, the hugely popular and must-have toy of the late 1990s and early 2000s. Tamagotchis were  essentially small egg-shaped computer with an interface usually consisting of three buttons, and inside this small device lived a little creature that you would care for from it’s birth to its death. Tamagotchis ultimately required a great deal of attention in order to prosper, they must be fed, cared for, entertained, and even taken to the restroom. If you did not care for your Tamagotchi well enough, you were greeted with an untimely death. If you took really good care of your Tamagotchi, you were rewarded with being able to watch them provide offspring or grow to old age. By 2010, there were over 76 million Tamagotchis sold worldwide.

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Flat Design: UX Expert Review

March, 28 2017 | UX, Expert Review, Flat Design

Minimalism is the art of using the fewest and barest essentials or elements in the arts, architecture or design to convey meaning in the simplest forms.

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Our Researchers Can Join Your Team

TRADITIONAL UX ENGAGEMENTS

Historically, companies have completed UX research in one of two ways: they hired an external UX resource, often a partner agency, to serve as the UX “department”.  The agency would then be responsible for completing all the UX related work. Alternatively, companies kept a fresh Rolodex of external UX resources, often organized by strengths or specialties, to be hired when project work was in demand; in this scenario, the agency would work on a project by project basis.

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Strengths and Weaknesses of a True Intent Study

Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.

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Creating a Successful User Experience for Your Mobile Offering

December, 20 2016 | Mobile, UX

By combining years of knowledge gained by optimizing the mobile solutions of leading companies across all industry segments, the researchers on our team have compiled a short checklist that will help you design a mobile user research study. Elements from each phase of the project are included.

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