UX is the umbrella term for the all-encompassing field of User Experience. “UX encompasses all aspects of the end-users interaction with the company, it’s services, and it’s products.” (Norman & Nielsen, 2017). As a result, UX is important because UX “measures a person’s behavior and feelings when interacting with a brand or product across many platforms” (Thomspon, 2015). Essentially, UX is a symbiotic relationship in which users expect that certain actions will return on certain outcomes. When theses actions don’t lead to those expected outcomes, the user then experiences frustration and other negative emotions. For example, when a user hits ‘purchase’ or ‘confirm’ (action) on their online shopping order, they expect that they will be then transferred to a confirmation page (outcome). If this does not happen, the user then experiences frustration, confusion, and even anger.[Read More]
Maybe you remember the small, keychain virtual pet called a Tamagotchi, the hugely popular and must-have toy of the late 1990s and early 2000s. Tamagotchis were essentially small egg-shaped computer with an interface usually consisting of three buttons, and inside this small device lived a little creature that you would care for from it’s birth to its death. Tamagotchis ultimately required a great deal of attention in order to prosper, they must be fed, cared for, entertained, and even taken to the restroom. If you did not care for your Tamagotchi well enough, you were greeted with an untimely death. If you took really good care of your Tamagotchi, you were rewarded with being able to watch them provide offspring or grow to old age. By 2010, there were over 76 million Tamagotchis sold worldwide.[Read More]
Minimalism is the art of using the fewest and barest essentials or elements in the arts, architecture or design to convey meaning in the simplest forms.[Read More]
TRADITIONAL UX ENGAGEMENTS
Historically, companies have completed UX research in one of two ways: they hired an external UX resource, often a partner agency, to serve as the UX “department”. The agency would then be responsible for completing all the UX related work. Alternatively, companies kept a fresh Rolodex of external UX resources, often organized by strengths or specialties, to be hired when project work was in demand; in this scenario, the agency would work on a project by project basis.[Read More]
Do you really know your users? Usability testing is great way to figure out how someone would interact with your app or site, but the results are only valid if the people you bring are representative of your real users. The True Intent methodology is one of, if not the best UX approaches for learning who your users are, what they intend to do on your site, and how successful they are in doing that. Let’s explore exactly what is this particular methodology, and focus on the strengths and weaknesses of a true intent study.[Read More]
By combining years of knowledge gained by optimizing the mobile solutions of leading companies across all industry segments, the researchers on our team have compiled a short checklist that will help you design a mobile user research study. Elements from each phase of the project are included.[Read More]
The only way to assess whether a product enables users to achieve their intended goals is by measurement. Metrics are standardized methods of measuring aspects of user experience to establish benchmarks, and evaluate design interactions over time. Here are 5 commonly used metrics in user research explained:[Read More]
For many usability studies, recruitment can be a major challenge. It involves a series of activities, including identifying eligible participants, explaining the study, obtaining consent, and retaining the participants until the study is complete. There can also be additional challenges when a study is being conducted remotely.[Read More]
Diary studies are a proven method for capturing the habits of your users over a longer period of time compared to in-lab studies. A diary study is a form of qualitative research that allows participants to self-report their activities, feelings, and thoughts over a period of time. Diary studies have a data collection period as short as 2-3 days to 30 days; there are outliers of course (such as studying the usage of medical products over time). In the past few years, we’ve seen an uptick in diary studies being used to help understand the end-to-end customer journey (from awareness to advocacy).
New tools are available that make it easy for participants to record their daily lives and for you as a researcher to monitor and analyze their entries. While diary studies are relatively straightforward to implement, there are important steps that should be taken to ensure that you are getting the most insightful entries from your participants. Here are methods for running a successful diary study.
A few years ago, we were working with a Fortune 500 company who staffed a few designers who thought they were Apple designers (they weren’t). The lead designer of the team designed a UI that had serious usability issues when we tested it. Unfortunately, we’ve recognized that some UX designers resist learning from even the most constructive criticism bolstered by actual user research. We were not surprised when the first release of their mobile app received a 2 star rating.
As you might imagine, it truly was an uphill battle to move this client from level 0 on the KLI UX Maturity model (see below) where UX is unimportant to to level 4 where UX is fully integrated, but that was our goal.[Read More]