With one fifth of the world’s population, China’s market is divided into Mainland China, Hong Kong, and Taiwan. Hong Kong and Taiwan are considered distinct markets within Greater China, as each have their own spoken and written language. Therefore, products looking to meet the needs of these two markets will have different creative, design, and language considerations. How these customers interact with your products or services from end-to-end can vary quite significantly between these populations and the majority that resides within Mainland China.
I recently had the opportunity to represent Key Lime Interactive at the UXPA 2014 Conference in London. This was my first official conference representing Key Lime so I was a little apprehensive. I wanted to impress my bosses and contribute in any way I could. As the new kid on the block I was feeling more than a little responsible for the trust and financial investment in my attendance. Adding to this self-imposed pressure was the fact that I was traveling with a UXPA veteran, self-proclaimed user experience Ninja and VP of Research, Eugenio Santiago. (You can follow him at @TheLimeNinja).[Read More]
To set the stage for a recent webinar on behavioral personas, Key Lime Interactive called upon our colleagues at UX Fellows to share some stereotypical “personas” for each of their respective nations. The results were pretty creative and quite humorous!
Here's what they had to say....
The UX Fellows is a global network for quality research. It is a circle of specialized user experience research agencies around the world that is dedicated to providing professional international user experience and usability testing.
Last week a gift arrived at our doorstep. Wooden martini glasses. Impressed, excited (to drink a martini from a beautiful wooden glass!), and a tad confused we opened the envelope. It read: “Happy 5th Anniversary, Key Lime Interactive. May we someday have an opportunity to send you a gift of gold.”[Read More]