Best Practices for Conducting User Testing in Asia

With one fifth of the world’s population, China’s market is divided into Mainland China, Hong Kong, and Taiwan. Hong Kong and Taiwan are considered distinct markets within Greater China, as each have their own spoken and written language. Therefore, products looking to meet the needs of these two markets will have different creative, design, and language considerations. How these customers interact with your products or services from end-to-end can vary quite significantly between these populations and the majority that resides within Mainland China.

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How Do We Get the Most Out of UX Research in New Markets

July, 07 2015 | Global Research, UXPA, ux research

Global Research study pros from Groupon, eBay, Google and Key Lime Interactive were seated on a panel at the International UXPA Conference event in San Diego in late June. They came together to share their words of wisdom for successful global user testing endeavors.

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Do You Love Your Job?

Love your job? Chances are if you work in UX, you do.

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A Ninja and a Novice Walk Into UXPA 2014….

I recently had the opportunity to represent Key Lime Interactive at the UXPA 2014 Conference in London. This was my first official conference representing Key Lime so I was a little apprehensive. I wanted to impress my bosses and contribute in any way I could. As the new kid on the block I was feeling more than a little responsible for the trust and financial investment in my attendance. Adding to this self-imposed pressure was the fact that I was traveling with a UXPA veteran, self-proclaimed user experience Ninja and VP of Research, Eugenio Santiago. (You can follow him at @TheLimeNinja).

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