A few years ago, we were working with a Fortune 500 company who staffed a few designers who thought they were Apple designers (they weren’t). The lead designer of the team designed a UI that had serious usability issues when we tested it. Unfortunately, we’ve recognized that some UX designers resist learning from even the most constructive criticism bolstered by actual user research. We were not surprised when the first release of their mobile app received a 2 star rating.
As you might imagine, it truly was an uphill battle to move this client from level 0 on the KLI UX Maturity model (see below) where UX is unimportant to to level 4 where UX is fully integrated, but that was our goal.[Read More]